General Information
Peaking Point is an annual Social Marketing competition for students nationwide who are passionate about Marketing, organized by SIFE Club - RMIT University Hanoi. Through the success of the first 4 seasons, Peaking Point has affirmed its role and influence not only on the participating students in particular, but also on the community and society in general. Coming to the 5th season, Peaking Point promises to bring a larger, more attractive and magnificent playground, combined with a professional organizing team and new highlights.
Showcase previous seasons
This season’s value, meaning
2021
LGBTQ+
“Be your Color, Fight for the World”
2022
Vietnamese Traditional Costumes
“The young: From Proud to Represent”
2023
Identity Crisis
“Define me - Refine me”
2024
Vietnamese Traditional Performing Arts
“Endless Echoes”
The maze pattern for Peaking Point 2025 represented as a powerful metaphor for the spending journey in today’s complex society - where decisions are no longer simply about “to spend or not to spend,” but a series of turns, trade-offs, and careful considerations.
The maze represents the intricate nature of decision-making: tangled paths, overlapping options, and no single right answer. Yet amid the confusion, a smart spender doesn't rush. They pause, observe, and move forward with intention and clarity.
That’s why the maze pattern is not just a visual choice, it symbolizes strategic thinking, caution, and composed intelligence. Each winding line serves as a reminder: smart spending isn't about spending less, but about choosing right -right goals, right values, and the right time.
Reflecting the spirit of Smart Spending, the visual identity of Peaking Point 2025 draws inspiration from Vietnamese banknotes. With gradient tones set against a black backdrop, the color scheme evokes not only modernity and elegance but also the core values of Smart Spending - a lifestyle that not only knows how to restrain but also knows how to prioritize.
This year, that image is the Đông Sơn drum - a symbol of wisdom passed down through generations. More than a cultural hallmark of Vietnam, it represents a “sun of knowledge” that guides one’s path forward through intellect, identity, and inner values.
As a bridge between past, present, and future, it reminds us that true intelligence lies in knowing how to stand on the values we inherit in order to move forward with vision.
Within the context of Peaking Point 2025 and its theme, Smart Spending, the image of the Đông Sơn drum becomes a powerful reminder: wise decisions are not only built on modern reasoning but also rooted in the knowledge passed down through generations.